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55

emergency sleeping bag

Worth a look

Shows low returns (0.7%), but soft demand (-74.4% this quarter) keeps it on the watch list.

Market size 68Growth 0Conversion 53Competition 70Returns 97Price range 87Avg price 95Brand share 60Review moat 49Quality gap 21

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.39

avg listing price — sweet spot $15–$100

Price range

Great$6.37–$97.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good$686K

$686K/yr · 539K searches

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,550.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-74.4%

90-day search growth — must beat 0% to launch

Search terms