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emergency preparedness items
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but soft demand (-47.2% this quarter) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$56.23avg listing price — sweet spot $15–$100
Market size
Good$275K$275K/yr · 299K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.72–$374.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,568.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-47.2%90-day search growth — must beat 0% to launch