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Emergency Heat
Skip itSoft demand (-92.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$3.12–$30.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$187K$187K/yr · 111K searches
Review moat
Bad16,230.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-92.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand