50
emergency food supply
Worth a lookShows low returns (0.1%), but soft demand (-40.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$4.3M$4.3M/yr · 2.9M searches
Avg price
Great$70.67avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.41–$308.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,987.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Signals High Price