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emergency candles
Worth a lookShows a sweet-spot price point ($28.78 avg), but soft demand (-76.5% this quarter) keeps it on the watch list.
Avg price
Incredible$28.78avg listing price — sweet spot $15–$100
Price range
Great$9.07–$65.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$717K$717K/yr · 657K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,323.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-76.5%90-day search growth — must beat 0% to launch