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emergency blankets
Skip itSoft demand (-55.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.6M searches
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.98–$24.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.68avg listing price — sweet spot $15–$100
Review moat
Okay3,351.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-55.3%90-day search growth — must beat 0% to launch