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emergency blankets bulk
Skip itSoft demand (-55.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.70avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.59–$68.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,292.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 20K searches
Growth
Bad-55.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier