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emergency blanket for car
Skip itSoft demand (-56.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.45avg listing price — sweet spot $15–$100
Price range
Good$3.98–$39.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,058.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 22K searches
Growth
Bad-56.8%90-day search growth — must beat 0% to launch