44
emergency bivy
Skip itSoft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$29.48avg listing price — sweet spot $15–$100
Price range
Great$7.70–$97.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,566.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 85K searches
Growth
Bad-41.6%90-day search growth — must beat 0% to launch