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69

electric scooter

Launch it

A $45.7M/yr market growing +59.6% this quarter with returns at 2.1% — clears our launch bar.

Market size 100Growth 75Conversion 6Competition 91Returns 72Price range 7Avg price 40Brand share 69Review moat 58Quality gap 88

Market size

Incredible$45.7M

$45.7M/yr · 40.5M searches

Competition

Great24%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Good+59.6%

90-day search growth — must beat 0% to launch

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good1,198.06

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$240.21

avg listing price — sweet spot $15–$100

Price range

Bad$31.03–$1065.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

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