34
ekg watch
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$118.49avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 6% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$10.92–$302.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 179K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad10,506.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale