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edmonton oilers
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible95.9avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.71avg listing price — sweet spot $15–$100
Price range
Great$10.99–$42.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 98K searches