60
earthquake emergency kit
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$62.08avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Market size
Good$445K$445K/yr · 405K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$6.37–$332.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,311.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals High Price