38
e tool
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.44avg listing price — sweet spot $15–$100
Price range
Great$11.06–$62.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,559.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$75K$75K/yr · 56K searches
Growth
Bad-22.1%90-day search growth — must beat 0% to launch