51
Dunlop Tennis Balls
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$64.87avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$3.83–$134.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$266K$266K/yr · 61K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,355.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price