37
Dummy
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$66.56avg listing price — sweet spot $15–$100
Review moat
Good649.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$13.19–$350.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$54K$54K/yr · 212K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price