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duke university apparel
Skip itSoft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.71avg listing price — sweet spot $15–$100
Price range
Incredible$14.82–$66.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,425.31avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 91K searches
Growth
Bad-69.0%90-day search growth — must beat 0% to launch
Signals High Returns