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duke sweatshirt

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Soft demand (-70.8% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 0Conversion 15Competition 84Returns 14Price range 95Avg price 95Brand share 46Review moat 27Quality gap 55

Avg price

Incredible$30.84

avg listing price — sweet spot $15–$100

Price range

Incredible$15.46–$86.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,834.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$55K

$55K/yr · 149K searches

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Growth

Bad-70.8%

90-day search growth — must beat 0% to launch

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