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drinking games
Launch itA $979K/yr market growing +0.7% this quarter with returns at 3.4% — clears our launch bar.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Great$979K$979K/yr · 2.2M searches
Price range
Great$5.02–$45.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,331.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand