51
down sleeping bag
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$94.81avg listing price — sweet spot $15–$100
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Review moat
Good1,136.93avg incumbent reviews — the moat a new listing must climb
Market size
Good$463K$463K/yr · 341K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$24.31–$194.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price