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donruss football cards 2022
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible42.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$96.04avg listing price — sweet spot $15–$100
Market size
Good$630K$630K/yr · 238K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Price range
Bad$11.34–$560.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-42.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand