69
divot tool
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.05avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Growth
Great+64.5%90-day search growth — must beat 0% to launch
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good$818K$818K/yr · 1.2M searches
Price range
Good$5.92–$175.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,601.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality