45
dive compass
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Review moat
Great101.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great$54.12avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$15.55–$122.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$62K$62K/yr · 34K searches