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Worth a lookShows searches that convert (10.5% search→purchase), but a small market ($60K/yr) keeps it on the watch list.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$19.54avg listing price — sweet spot $15–$100
Price range
Great$7.64–$48.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,224.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 29K searches