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46

detroit lions youth apparel

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Soft demand (-29.0% this quarter) — this niche doesn't clear our bar today.

Market size 45Growth 11Conversion 57Competition 63Returns 66Price range 78Avg price 92Brand share 27Review moat 42Quality gap 20

Avg price

Great$21.89

avg listing price — sweet spot $15–$100

Price range

Great$7.69–$41.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$241K

$241K/yr · 225K searches

Review moat

Okay2,309.64

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

Reviews