47
detroit lions blanket
Skip itSoft demand (-20.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.25avg listing price — sweet spot $15–$100
Price range
Incredible$20.94–$59.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great312.72avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 145K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier