45
denver broncos hat
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.55avg listing price — sweet spot $15–$100
Price range
Incredible$18.04–$45.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Good613.45avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$245K$245K/yr · 450K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-41.2%90-day search growth — must beat 0% to launch
Signals Out of Stock