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denver broncos coffee mug
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.62avg listing price — sweet spot $15–$100
Price range
Great$12.95–$35.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good911.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 74K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-41.2%90-day search growth — must beat 0% to launch