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denver broncos blanket
Skip itSoft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.00avg listing price — sweet spot $15–$100
Price range
Great$12.86–$103.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,626.56avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 108K searches
Growth
Bad-45.0%90-day search growth — must beat 0% to launch