26
demko knives
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Incredible44.74avg incumbent reviews — the moat a new listing must climb
Avg price
Good$149.26avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$48.45–$298.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$40K$40K/yr · 123K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand