22
demko ad 20.5
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great343.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good$103.40avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Price range
Bad$39.44–$298.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 46K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price