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dartboard surround
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.69avg listing price — sweet spot $15–$100
Price range
Great$17.28–$113.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,002.03avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 74K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-40.5%90-day search growth — must beat 0% to launch