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dart shafts
Worth a lookShows low returns (1.1%), but soft demand (-38.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Good$5.16–$38.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Review moat
Good1,227.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$140K$140K/yr · 276K searches
Growth
Bad-38.6%90-day search growth — must beat 0% to launch