46
dallas stars
Skip itSoft demand (-55.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.89avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$8.67–$99.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good543.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$141K$141K/yr · 359K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.7%return rate — above 5% kills the launch gate
Growth
Bad-55.1%90-day search growth — must beat 0% to launch
Signals High Returns