58
dallas cowboys
Launch itA $1.9M/yr market growing +28.4% this quarter with returns at 1.8% — clears our launch bar.
Avg price
Incredible$25.38avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 5.1M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$8.31–$44.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,711.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale