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dallas cowboys coffee mug
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Price range
Great$14.52–$35.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.88avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,441.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$70K$70K/yr · 89K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality