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dallas cowboys cake toppers
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$68.81avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,236.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay$231K$231K/yr · 146K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$9.94–$657.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.0%90-day search growth — must beat 0% to launch