65
cot mattress
Worth a lookShows a sweet-spot price point ($64.89 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$64.89avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Growth
Great+73.7%90-day search growth — must beat 0% to launch
Market size
Great$1.1M$1.1M/yr · 1.0M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,605.62avg incumbent reviews — the moat a new listing must climb
Price range
Okay$14.00–$248.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale