46
cornell
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.78avg listing price — sweet spot $15–$100
Price range
Great$12.79–$54.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,885.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$90K$90K/yr · 104K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Returns