41
cooper flagg
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible4.56avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$71.47avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Market size
Okay$142K$142K/yr · 259K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$9.93–$1248.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-50.2%90-day search growth — must beat 0% to launch