51
compass keychain
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($63K/yr) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good716.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$3.92–$29.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Market size
Bad$63K$63K/yr · 177K searches