48
compass for kids
Skip itPrices mostly outside the sweet spot ($3.92–$14.00) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Okay2,151.12avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 173K searches
Avg price
Bad$8.63avg listing price — sweet spot $15–$100
Price range
Bad$3.92–$14.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier