42
columbia university
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.57avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.93–$54.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,920.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$40K$40K/yr · 86K searches