53
colts
Worth a lookShows a sweet-spot price point ($24.47 avg), but weak search conversion (1.8%) keeps it on the watch list.
Avg price
Incredible$24.47avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$8.01–$71.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$267K$267K/yr · 603K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,792.35avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand