46
colts shirt
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.05avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.09–$45.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,054avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 132K searches