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54

colorado buffaloes

Worth a look

Shows a sweet-spot price point ($21.52 avg), but a small market ($67K/yr) keeps it on the watch list.

Market size 17Growth 58Conversion 26Competition 87Returns 53Price range 79Avg price 91Brand share 76Review moat 47Quality gap 32

Avg price

Great$21.52

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$5.10–$54.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay1,806.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$67K

$67K/yr · 153K searches

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