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college pennants
Worth a lookShows a sweet-spot price point ($28.33 avg), but a small market ($53K/yr) keeps it on the watch list.
Avg price
Incredible$28.33avg listing price — sweet spot $15–$100
Review moat
Great348.94avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Growth
Good+54.3%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$6.53–$210.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 117K searches