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coleman table
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+101.9%90-day search growth — must beat 0% to launch
Avg price
Great$71.27avg listing price — sweet spot $15–$100
Price range
Great$47.41–$113.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,788.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 32K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand