35
cold weather gifts
Skip itSoft demand (-87.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.84avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$5.25–$30.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$304K$304K/yr · 316K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,107.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-87.2%90-day search growth — must beat 0% to launch