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chiefs wallet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.70avg listing price — sweet spot $15–$100
Price range
Great$13.48–$117.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,206.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand